Originally Posted by PR_Tom

General advice only for what it's worth. When you walk into a retail store, people try to narrow down what you want and then steer you to that item. Online, people are telling you what they want based on what they clicked or typed in as a query. Do NOT try to tell them they want something else. Give them what they asked for, and do not give them the option to click away to something else. But most importantly, you MUST know what they clicked or typed which lead to the sale, else you will be forever wasting money on buying clicks that are unproductive. You have to be able to identify and remove your loss-leaders so your money is spent on your productive clicks. Also, the more specific the niche they want, the better for you. Someone who types "pregnant black girls with dildos" is perfect, simple provide what they asked for and no way to exit except their back button.
I've never understood people buying clicks and then setting things up as if they are at the TOP of a funnel when in fact they are at the bottom. Sure, if you're buying clicks for "porn" then you are up shits creek in terms of knowing what to offer them. In that case, you have to try to get them to filter themselves down to what they actually will pay for. Anyway, good luck.