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make it a customer choice...they should have the option to pick whether they want their 5% to go to animals, women or whatever other charity you can think of...a choice of 3-4 charities should suffice...you should not care whether or not the charity wants to be associated with you, if they don't simply find another...also post proof of deposit...people will trust you more if you regularly update your "donations" page with some scans and what not.....
its a good idea it will increase your sales a bit....
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