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Target more and better, narrow it down to a fine point. You want 12 impressions 10 clicks and 8 sales a day. Not 500 impressions, 50 clicks and 1 sale. "Quality of landing page" however should only be judged by sales ratio, but they can't measure that so you're kind of stuck there.
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43-922-863 Shut up and play your guitar. 
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