Quote:
Originally Posted by DJ The Kid
Oh yes, why would Clear Channel sell radio advertisements to advertisers? When clearly they should be trying to advertise different affiliate programs and products to make sales for themselves. Because obviously, if they are selling radio commercial airtime, they must not have been able to monetize it. <- LOL
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Not true. Clearchannel or any other channel can't know that the product or service someone is offering is any good, nor should they care. They deliver the ears - its up to the advertiser to make the ad as interesting as possible. It is the exact same thing as buying banner impressions.