Quote:
Originally Posted by Choker
People tell me all the time that they need 100k a day of US traffic. My reply is always the same: If you can find a broker with 100k a day of unsold US traffic laying around, what does that tell you? If it was decent traffic and priced good it would not be laying around unsold.
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I strongly disagree with this. Many ad networks (like JuicyAds, Ero Advertising, AdXPansion, Google AdWords, AdBrite, Chitika, ValueClick, Casale Media, Tribal Fusion, Burst Media, Kontera, Bidvertiser) have "100K US a day" (or far more) traffic available. Just because the inventory is available doesn't mean it is "low quality" - there are too many variables to make such a vague statement.
The traffic was always "unsold" and available at some point. However, the impressions/clicks are not sold in blocks of 50K or 100K though since most are bid CPC campaigns.
Optimization needs to be occurring for any successful ad campaign. Each campaign is unique, as is each individual ad impression that occurs. What works for one advertiser may not work for another. So simply saying "that is not quality traffic" is a moot point.