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Originally Posted by anexsia
So besides sending traffic to a tube or tgp to get trades going, what are some things you would buy traffic for? Do affiliates purchase high-quality traffic to send directly to paysites or landing pages?
I know some of the traffic has to convert because I sell my mobile to Juicy Ads and it's not because it won't convert, it's just because I don't know what I should be doing with it.
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There are a multitude of options in these cases. We do have affiliates advertising products/sites from affiliate programs, and affiliate programs themselves advertising directly.
For publishers I see many reasons they might have ad space. Here are a few...
- Site owners sending their traffic to affiliate programs AND selling ad space (multiple monetization methods)
- Publishers only selling ad space (they may not want to deal with joining multiple affiliate programs. They like the convenience of just selling it outright and getting paid for their ad sales).
We provide a service to broker and get your space sold for you. We do the legwork of finding advertisers to buy your space and get your inventory sold
Sites like CNN.com, HuffingtonPost, TechCrunch sell ad space. Just because they aren't sending it directly to an affiliate program themselves doesn't mean their traffic is low quality. It's just not their business model.