Well, Brian Shuster (owner/creator of RedLightCenter/VirtualVancouver/Utherverse) believes that the future of the internet is a virtual world like his creation (so hence his "part of the Virtual World Web" stamp on all three of those).
I know that companies can purchase their own "worlds" within Utherverse....I believe Rude used to have one, not sure if they still do. So AVN/GFY could just pay to have a custom virtual GFY built, or to make it cheaper, they could simply purchase a store space/building in RLC. A building would probably be sufficient and can still be customized, but the possibilities for a virtual GFY world would be endless.
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