03-01-2012, 09:49 AM
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Just Doing My Own Thing
Industry Role:
Join Date: Jan 2011
Location: London, Spain, New Zealand, GFY - Not Croydon...
Posts: 25,035
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Boring tech thread....
Quote:
OpenX Acquires Breakthrough Supply-Side Platform LiftDNA
OpenX now offers the first "full revenue stack"
At the IAB Annual Leadership Meeting in Miami this week, OpenX CEO Tim Cadogan announced that Supply-Side Platform (SSP) LiftDNA will become part of OpenX.
With LiftDNA, OpenX becomes the world's first fully integrated ad revenue platform with a unique combination of an ad server, ad exchange, and yield optimization platform.
As the only yield optimization technology to work completely within a publisher?s ad server, LiftDNA by OpenX? increases revenue for publishers by using a breakthrough approach, delivering an average revenue increase of 50%-150% to publishers.
?Building yield optimization directly into the ad server breaks the mold of remote, third party services, dramatically increases revenue and aligns perfectly with OpenX?s vision of providing publishers with a comprehensive revenue serving platform. We?re delighted to be able to bring this superior monetization solution to publishers around the world, starting today!? said Mr. Cadogan.
Press release
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Its interesting if you are into that sort of thing...... |
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