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I've always wondered that myself. Adult is way behind in tracking, which is why I don't push it anymore. I like to deep track my traffic.
I like to see where the click came from, which banner, which tour converted from which source etc.
After I started doing deep tracking like that I could make almost any campaign work and go from red to black, and like $80 without optimizing to mid to high $xxx/day in a matter of days
You don't need to track by firing pixels, server postback from the sponsor to your server works great too and eliminates the problem of the pixel not firing at all on many occasions
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