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Actually, porno jew is right - you need to do a KW research for every post otherwise you are wasting your money (assuming you are paying for the posts) - no need to go crazy, but check the KW competition and search volume, it takes less than a minute to pick a decent KW.
Links - use the smaller blog networks to get contextual backlinks. BMR, ALN, and the like used to work really well, but I think Google caught up on them since many sites got hit in the past week or two and Google started sending out emails about "unnatural linking." Nearly all of these went to people that used the big blog networks.
I have a six-year-old tech / computer site that still gets quite a bit of hits from Yahoo answers ? haven?t touched them in years, but some of these got achieved and Google ranks them really well. Not sure if they still work, but I?ve seen people offering them as a service on the boards, so they probably still do.
Once your site ages a bit, then hit it with everything you can ? social bookmarks, article links, wikis, Web 2 properties, you name it. These are quite cheap and they still work despite what many people think. Link to your main site, link to inner pages, vary your anchors a lot, and you should see some traffic.
I?m not a ?guru? and not pretending to be one, but I wouldn?t skip the keyword research part.
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