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Being a good businessman
Needs an array of skills, few good businessmen make it stuck on one thing. They grow, diversify, adapt and look beyond a formula. Building Windows didn't make Bill Gates a billionaire, he looked beyond the program to the marketing. And their are many other examples of success doing the same thing.
Animals that can't adapt in a changing world, go extinct. The same applies to businessmen who don't adapt and by this I don't mean moving from sending traffic by TGPs to sending it by Tubes. That's just using the latest tool for your job, a photographer doesn't adapt by switching from film, to video, to digital. He adapts by selling direct, by selling to different markets, to using his money to fund projects outside the business of photography if he can afford it.
He doesn't point at another sector and say anything that amounts to it, being too hard for him to do. If he needs a designer, he gets one, same goes for programmer, product creator and any other skills he doesn't have. He employs or buys the product from an out sourced supplier.
He also looks at other people in the business and asks himself what are they doing that he's not that might make him more money. It might be what he's doing, but they have a different slant on it, it might be what he does yet they do it better. Then he will strive to do his side of that better if it doesn't harm his core business.
Now before you flame me for my lack of adopting the above. Think of all the changes I made from 1977 to 2012. Yes I'm now retired and our online income is falling. Still I can retire because I didn't just stick to shooting magazine, not that this was where I started, didn't move to online when it was too late. Did open a site, did drive traffic. Saw that neither of them were a big earner for us and just a nice healthy slice on top of the other big earners.
If the WC won't adapt out of his box, he can't accuse me of adapting out of mine and not doing it to the level of others. He should look at our core businesses and see if his come anywhere near it.
A soccer player doesn't challenge a tennis player to soccer to prove how good he is in his game.
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