Valve Switching Team Fortress 2 To Free-To-Play Increased Revenue Twelvefold
http://gamasutra.com/view/news/16492...eetoplay .php
In June of 2011, Valve Software took its four-year-old online first-person shooter Team Fortress 2 and made it completely free-to-play -- and ended up increasing revenues by a factor of twelve as a result.
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