Where do I start?
Brian a lot of sponsors as you know buy purely on price. A lot of shooters simply are not able to do anything but compete on price. And a lot of the threads here from people putting up girls and all the replies "she's hot" when she's clearly not. Or "Great shot" which refers to him having a kick ass camera and able to pull one shot out of 100 to spam here. Not that he's any good at shooting.
Plus the incessant posting of pictures when it's videos that sell a site.
Make any award for a shooter irrelevant.
Only $100k, why so low?