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CCBill just sent out an email today about their launch of a new tool "Web Verify" to try and help with the denial rates
"As you know, CCBill's goal is to provide a system for your online business to help you maximize sales, while still providing protection to your merchant business. You may have noticed that we just launched another new tool, called Web Verify, which allows declined consumers to provide additional information to potentially approve their declined transaction.
As part of our regular reviews of your account, we have identified several custom adjustments that can be made to your specific fraud protection settings that will definitely improve throughput of transactions. Please keep in mind this won't be a dramatic increase in transactions, but based on the quality of performance on your CCBill account, once these adjustments are activated, you will be able to capture a few additional customers that may have had trouble previously.
Based on our experience, we have found that even though some of these transactions can be considered higher risk, with your current 'risk' rates, these adjustments should have little or no effect on your account, other than more sales for you.
These changes will go into effect in the next few weeks, but they are not mandatory. They are simply another option from CCBill to help you allow more sales to process. However, if you feel that this would add unwarranted risk to your account, please let us know, and we can either keep the settings as they are now, or revert them to original settings at any time. "
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