Quote:
Originally Posted by Hermes
If their goal is to have relevant search results, these blackhat methods to push your competitor's site off the results page is just as bad, if not even worse, than methods to push your own site up in the results.
What can they do? I don't know, but they should care who is doing it if they care about accuracy of search results..
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What they do is devalue spam links. They are getting better and better at identifying them and devaluing/ignoring them. They can't stop people from link building, from using tools for link building... from using some tools or custom bots to build 1000 tumblr blogs, interlink/like other tumblr blogs and then link them out to your pages. However, they can identify the network and the sudden, inorganic link pattern and ignore their values. When they do that, you will also see the hit for the phrase you were targeting and your page will stop ranking for that phrase for a period of time.