The conversion ratio decreases as in the 2010 table but we have to remind that in 2000 there was no indian, egypt, chinese, turkish, brazil, russian traffic as today, instead 99% of clicks it was from HQ countries = north america + australia + west europe. Let's say today only 33% of traffic is from those HQ countries, this reduce of 1/3 the ratio automatically. It should be made a ratio calculation on same countries base clicks, for example filter US traffic only and say, from US traffic it was 1:X on 2000, 1:Y on 2010, and is 1:Z on 2012, I bet this make it look 2 to 3 times less the drop in ratio (to be even more precise, I can tell 20%+ of US traffic is proxies from iran or other countries whose ISPs censor adult, so I talk of real US traffic this is even less then geotarget reports).
Further, in 2000 there was not as many under 18 people online.. if you look at alexa or compete.com age stats on pornhub, it says 20% to 30% is under 18's (that's faults of their parents, not accusing sites of this), and these do not pay now as was not paying in 2000 if had internet.
So if you re-make the table considering only real US traffic of people who is over 18, I bet this make it look 3 to 5 times less the drop in ratio.
Last obvious thing to consider is the worldwide crisis after 2008, where most businesses reduced sales/ratio, so you find same drop out of adult and out of online biz, simply is everywhere and can't avoid it, what's recession % you can find on google or wikipedia.
Still there is a drop in ratio even after the above corrections, this includes the easy availability of unlimited quick warn content from tubes and collector hd content from torrent sites, both of which unstoppable as technically and legally doable in some countries at any time by any people.
It is even available free naked cam shows via myfreecams and its cloning trend sites.
What to do? Find how to get paid for traffic no matter anyone pays. I see advertising in big sites is sold prepaid per spot in bids, no more rev share really. Also programs paying for free user signups, leads, email verify. That should not drop ratio being free, issue is just program may not be able to pay much or forever this free way, see chaturbate switching $1 per lead to revshare on 10 April.
Also the cheaters in free signups are more then stolen card chargebacks in pay mode. We tried pay per free new program since a month at tubecamgirl.com and nearly half the affiliares are cheaters! Exotic countries kids will solve captcha with differet proxy per user, plus stay online hours to earn the minutes usage bonus we give, so it take quite some extra time to find and manage those cheaters every day, and time is money too.
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