1. Appereance -> Editor
2. Pic the Template you want to edit
3. Add this Code, where you want to have your Cumstom-Field to appear:
<a href="<?php $values = get_post_custom_values("company_name");?>target="_ blank">CLICK HERE TO VISIT THIS SITE</a>
4. Add a new Post
5. Scroll down to "Add New Custom Field:"
6. Hit "Enter new"
7. Name: company_name - Value: http://thecompanyurl.org
8. Hit "Add custom Field"
9. Write your Post as usual.
10. You're done!
Once, after you've added a Custom Field, you'll be able to choose "company_name" from the Dropdown-Menue, when writing a new Post.
Notice: You can modify (3) to your own needs (CSS, Target ect.)
The Value "company_name" can be changed to anything. Just be sure, you use the same in your Template as in your custom Fields.
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I know, my english is bad. But your german might be even worse 
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