raymor

Agreed. Improve, increase, improve, increase, improve. Quanity without quality gives you 10,000 piles of shit. It stinks a lot and that's about it. Quality compounds.

Say you have a thousand of something. If, through some split testing perhaps, you find what makes it 10% more effective, that's a lot better return then building 10 more copies. That's not the cool part though. The cool part is compounding. Let's say you find a color scheme that converts 10% better. Then you find a layout that converts 10% better. Next, a traffic tweak to convert 10% better. Reduce the unit cost by 10%. Improve 10% in 10 different ways and the result isn't a 100% improvement, but a 260% improvement.

Then, once it's awesome, duplicate THAT. Make it awesome, then put it in the copy machine. 100 piles of gold is a hell of a lot better than 10,000 piles of shit.

We we're to the extreme, spending ten years making Clonebox awesome, then we started signing lots of people up for an awesome service.

That's not to say don't make copies - just make this years's copies better than last year's copies.