Quote:
Originally Posted by raymor
Someone who is more successful than me recently told me the secret to his success is to underpromise and overdeliver. Always have them impressed after the sale and your retention rate will be awesome.
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Amen.
To the OP when you sell a product you want to accentuate the positives in a way that appeals directly the customer. It's salesmanship. There's always going to be companies that flat deceive customers to get them in the door. That is ALWAYS short-term thinking. But if that's all there is to work with then you're stuck. Fortunately there's plenty of quality sites in every niche to work with.
Up to you to decide for yourself what route to go. Short term or long term.