Originally Posted by ThePornTubeGuy

Great thread and interesting views on the tubes and the sales a content owner does or does not make.

An intro on my background. My name is JT and I was a founding Partner/Director of YouPorn.com from late 2006 until we sold to Manwin in May 2011. My role was Director of Business Development and I was responsible for monetizing the traffic which we grew to 370m monthly visitors. We grew this traffic via word of mouth by giving a better user experience than your competition, we didn't buy any traffic. That great user experiance was founded primarily on the content. Without great content, the visitors to your tube disappear.

This made us launch the first ever Content Publishing Program in early 2007. We knew from our data that if we promoted the publisher of the video that the user was watching, with an affiliated banner under the video player, that a % of our free users would click through to their website. Then it was down to the sponsor to convert these visitors into paying members. Naughty America and CDGirls were the first publishers to work with us and give us licensed tube clips in return for our traffic. They both recorded in excess of 3,000 new members to their sites that month. Upon sale to Manwin, we handled over 2,000 brands in our YouPorn Content Publishing Program, and we were one of the largest affiliates on the planet.

We had huge amounts of data at our disposal regarding customer behaviour and the types of content they liked and what length of clip this needed to be. We knew that certain clips performed significantly better than others when they contained a beginning, middle and an end to the clip. We had without doubt the most revolutionary algorithms ever used on a tube which enabled us to deliver a "related" and "recommended to you" section (amongst other things) to each and every user. This enabled us to get YouPorn to over 110million daily page impressions and an average time on site per visit of just over 10 minutes. As the recent extremetech article reports, YouPorn accounts for around 2% of the daily internet traffic.

But none of this is possible without the best content. We embarked on a huge content buying spree that started in 2007 and we ended up spending millions of dollars over the years licensing all niches of content to have this edited into tube specific clips and to give this out for free to our users. Of course, we used to release some full scenes too, but mainly, tube specific clips that we had edited. We also worked closely with many of the publishers, advising them on how to edit clips, what length they should be etc etc. Of course, in 2007, we were hard pushed to get 3 min edits from our publishers. We then started pushing for 5 min edits and then 7 min edits. Now the optimum length of a clip to be giving to the tubes is 10 minutes. Those that listen to us, make bank. Look at BackRoomCastingCouch, one of the most successful pay sites ever to utilise the tube traffic. At one point, BackRoomCastingCouch was the 2nd most searched for keyword on YouPorn, and we handled over 650m searches a month!

Fast forward to today and I am doing it all over again at PornTube.com. You will not be surprised to hear that we have built THE BEST Content Publishing Platform in the market place today. We have many features such as multiple upload, upload by CSV, clip scheduler (so YOU remain in control of when your clips go live) and and in depth stats panel for you to see the stats for each individual clip. We have also released a PornTube Content Publishing Program Guide that gives you an insight into the mind of a tube user and "How to sell a membership to someone who consumes porn for free". You can download this by clicking the link in my signature.

We really are here to help you make the most of the millions of eyeballs at your disposal every day, and not just on PornTube. We have embarked on several successful tube campaigns for Content Publishers too, where we work closely with the other major tubes to make sure you are best positioned to expose your brand to millions of users and potential new members each day. So please reach out to us for details.

Directly after the sale of YouPorn, I decided to put everything I preached into practice, so, for the record, I also own the production company Really Useful Ltd. I have the sites Orgasms.xxx (launched 7 months ago) Casting.xxx (8 months ago) DaneJones.com FakeAgent.com and Lesbea.com (all 3 months ago) with a further 6 sites currently in production, with a whole network of sites planned for 2013 onwards. All content is exclusive to my network, we shoot all content ourselves and have an in house team of some of the best editors in the game. We have even just hired someone who's sole purpose is to upload our content to the tubes, all day, every day.

90% of my traffic is tube related (click thrus and the "golden" direct type ins) and I am doing on average 200-220 new sign ups/rebills a day and growing each month. With CCBill (main biller) I have an average transaction value of $31 USD (I do not run $1 promos) and under 0.3% CB ratio. Not surprisingly, the average length of my tube specific edited clips are 10 mins, they have a beginning, middle and an ending, and we put our newest and best content online. Quite simply, we can not shoot content quick enough to put it on the tubes for free. We are also nailing it on the VOD's too.

So, you can see that I come from both sides of the industry and have considerable experience with both. Please download the PornTube Content Publishing Platform Guide to find out more. (and to find out how you can get ALL of your traffic from PornTube affiliate link free, meaning you keep 100% of all the sales we make for you!).