View Single Post
Old 04-17-2012, 07:39 AM  
Pornhub
Confirmed User
 
Pornhub's Avatar
 
Join Date: Feb 2009
Posts: 56
Quote:
Originally Posted by Far-L View Post
We started with 1/10,000 to 1/25,000 on the major tubes when we started working them. We split tested the clips, the creatives, the text, every single aspect of each ad zone etc. Now we are consistently under 1/1000 on most, though not all. Do I blame the tube if the ratios are not averaging better? No. We are still trying to find the "recipe" for success on those that don't do as well and feel it is our job to find what works because it is our content and our sites we are trying to sell.

There are some clips that do well across the board. There are some tubes that have great communities to tap into as well. There are some that we still do crappy numbers on although even 1/2500 is still a vast improvement over 1/25000...

Our average retention on those is over 4 months. The type ins are even better for retention. We still juggle the high ctr/shitty conversions vs low ctr/highly branded strong conversions balls, trying always to get better ctr/great conversions - that is where tracking and A/B testing are so critical to success.

Do we have other traffic that converts way better? Sure, we are under 1/30 on the majority of review sites - but no where near the volume of traffic and therefore much less brand exposure so there is always a trade off.

Why doubt Ruseful? He has been very straightforward and it isn't like he is sucking up to anyone for affiliates, and he has been clear that his sites are merit based just like everyone else that submits as well.

Everyone is out there wondering "where are all the whale affiliates?" The major tubes are obviously where the traffic is so what is so bad about working with them as affiliates? I just don't get why people, especially people that used tgps as partners in its heydey, have an issue - people could just as easily jerk off to that content for free as well. (and still do... tgps still send sign ups too last time I looked)

The reason I never had the "they stole my content" issue with tubes is because every tube we ever saw our content on took it down with proper - meaning polite too - notice and were willing to work with us to avoid future issues. That is not "sucking up". That is called doing business.
If everybody could see the value like you and many more do... We are doing great with so many partners, yet so little talk about it. I'm not even sure most read this board. I guess most people don't "really" complain that there are less sales out there, I know we push a ton and many more in the space as well. They are maybe complaining that they now have to be smart about it and compete in a market where guys like you and others, take it more seriously and test and work with the tubes.

**For those that want to start working with us and make joins, we will be hosting a workshop in Miami Xbiz, hit up smith(a)pornhub(dot)com for an invitation. Official announcement to come.**
Pornhub is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote