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George W killed the Bush name. Nobody wants to elect Bush, so I don't see Jeb Bush as a good pick. Unfortunately demographics are important (race and gender) so Rice would be a logical pick, especially against Obama for those who want to vote for the black candidate rather than actually thinking, and Clinton showed there's definitely lot of people who want to vote for a woman.
He'll learn from McCain that just because someone is a governor doesn't mean they have a clue about national and international issues, so he'll vette knowledge as well, not just demographics and political spectrum.
Christie is entertaining and very attractive to some due to his bold style, but offers nothing in terms of demographics, of playing on people's prejudices. Rice gets the votes of people who want a woman, some of the "vote black" vote, and her knowledge of international issues beats the hell out of any candidate's. On the other hand, Newt knows his stuff, has the experience, and the base likes him. Plus when Newt was speaker the economy was hot.
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