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I'm a believer that people will take the legit path for content then the publishers make it accessible and convenient to do so. I think Netflix is the best example out there. Hulu much less so because their embedded commercials (even on their paid Plus service, which costs about the same as Netflix!) are getting out of hand. Probably the worst of the bunch are the sites of the producers themselves... Try to stream a Beavis and Butthead episode at mtv.com and you'll see more commercials (likely the same commercial 3x in a row for some gum) than if you had watched it on mtv in the first place.
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