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Anyone care to share their rebill ratio?
Last year, in my first full year, my total # of CCBILL rebills was approximately 40% of my total CCBILL new membership sales. Based on that small sample, and figuring that a large portion of that 40% consisted of multiple rebills, it's not a stretch to say that only 20-25% of all initial membership sales will rebill.
So the question is, how does one weigh that # against the likelihood that a no rebill policy will lead to a site being underexposed?
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