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Obviously any promo is to help increase the amount of traffic with bringing in new affiliates at the top of the list. However, there are tons of programs out there that can distract your attention or have affiliates going back and forth. For current affiliates that aren't sending everything that they could be to LC this is a great opportunity to get back to promoting them and make a few extra dollars along the way. The promo is only for two weeks so whether affiliates choose to use the $500 bonus or the increased payout its a great opportunity for new and current affiliates who may have not been sending traffic lately. You are right they could offer it to the public but it was a promo specifically for the launch of XXX Affiliate Reviews.
As with the coming weeks/months we have other promos lined up from other sites to help bring in new affiliates to other programs as well.
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