i am mostly building easy html sites, some of them got some nice serps, and if it making money, i never touch the site anymore. once it is flushed down in google, i wait one two three months if the site come back, if not i rebuild the site with wordpress and then some traffic start coming back. but, tried few times, no time to do with all my lost serps sites, so mostly i am not changing anything, just building building building
