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I really think the best way to fight this is by embarrassment. Bring it to the attention of the public and shareholders. For example, when the MPAA or the major media companies next talk about fighting piracy just ask them about their connections to major online pirates. When they say "What?" point out all the Manwin related PPV offerings shown over cable and point out the connections the company has to piracy in the porn industry. Embarrass them enough and something just might change. The same could work for Microsoft and others too.
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