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one thought is if they go for a cheap phone, then they may get the 'teen' market.
rather than a high end phone, one thats less power but does ok for apps.
if it was cheap it could do well on the 'pay as you go' market. on the basis kids would just buy a newer one every 6 months.
there is a bit of a gap in the market for a cool phone. at the moment the market is more aimed at those who love gadgets.
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