- this is only for affiliate traffic, and the average for all the sites in the program
- includes all the RAW traffic (=clicks), dumped directly from Verotel's tool
- includes all the aff traffic sources, i.e. also the ones that typically convert worse (such as promo tubes traffic etc.)
- therefore, the ratios for some sources (like reviews, blogs, etc, are MUCH better than this)
- within this period, the best converting site in the program is 1:<400, the worse is 1:601