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As US company if you are selling online to euro union countries, and willing to pay all the taxes - you should pay some 20% vat on all euro union sales. AFF got some 80 million dollar fine from euro union for not paying this for own subscribers for years. Of course euro tax guys they bust first euro union companies (we are one and paying our vat on euro users from day 1, in fact we like australian sales more than uk ones), then foreign ones who are big, and lastly only the smaller. Godaddy and few other US companies who are too big to be illegal, will add VAT 20% tax to Eu sales, so Eu users tend to go to buy to "illegal" US sellers who do not add the 20% vat tax (but risk it is for the seller, not for who buy, here), this include most adult biz stuff, as for example every $120 you make from cbbill, epoch, zombaio etc., from eu union sales, you should give $20 back to eu union (this is what we do and enjoy tax people being our friends as reward, we can party with them).
Just saying, my 2 euro cents.
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