Quote:
Originally Posted by MisterPeabody
The truth in this thread is this:
HOW you present your content (exclusive or not) so that it converts with traffic you "understand" how to market to equals sales. Exclusive/non-exclusive doesn't matter as much as understanding your traffic and how to sell to that traffic.
Marketing is King, Traffic is Queen
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I'll agree with this.. for one reason, and I'm a traffic guy..
I recently took on a mainstream client in a somewhat broad, yet particular niche. He told me how one supplier of his was doing upwards of $30 million in sales per year, but had a terrible product.. they then bought a company out who did mid 6 figures per year, but had an amazing product.
Now that company does over $100 million per year and they're rapidly growing. The only difference was the $30 million/yr company had some of the best marketing and sales people money could buy.