I think a toll-free number to report illegal / stolen content is a great idea and easy to push on social media, web sites (makes pornslingers look like they care to their surfers) on blogs, and oh on TV ;-)
Lots of people with children out there that would appreciate a # they could report stuff they find to...
Just make sure to mention it is 100% CONFIDENTIAL - who likes calling in things when they're not sure if you name them later or so...
#StopFileLockers should be easy to reach and follow on any medium and a toll-free # would make a great addition (also in terms of pressure)
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