Quote:
Originally Posted by SoulTaker
Doesn't make any sense though.
Why would juicyads and exoclick pay $10000's to tube sites at pay per click rates, if the ads convert that bad surely they would lose a ton of money? Juicyads, exoclick etc. mostly serve PPS ads on tube sites?
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In my mind, there are three main facets of running a website. Marketing. Content development. Sales.
Marketing could be traffic generation and user retention of the site. Building links, buying traffic, building a relationship so that users come back again and again.
Content development would be building a quality site. Good content, good user interface, a reason for surfers to be happy.
Sales would be monetization. Selling advertising, selling links, selling memberships, etc.
Each of the above three facets are full-time jobs. Many don't understand that, but to do these things properly, it really takes total and full attention.
When a Webmaster is spending all of their time working on content development (and usually marketing), they have little time to devote to sales. The sales process is a very laboring process and requires a lot of testing, analysis, and creativity.
To answer your question: advertisers that use traffic brokers make it their career to monetize traffic. That's what they do, all day. They test out sites, they test out traffic, they test crazy ideas until they find something that works. Once they find that something, they blow it up. It is extremely difficult for a webmaster that is focused on creating a good site to also have the time to create a good sales process.
And this is why traffic brokers are valuable to both advertisers and publishers, and this is how they can pay out good money per click, per impressions, and per placement.