Originally Posted by raymor

And maybe even know what is going to set your site apart from 50 million competitors who are all more experienced and more established than you.

"I'm going to build airplanes. What does an airplane look like?" Or "I'm going to open my own restaurant. What does a restaurant look like? Does it have have couches, or chairs, or both? Does a restaurant have pets?"

If you don't know what a pay site looks like, it looks like it's going to kick your ass. Maybe try being an affiliate for a little while, you know, learning SOMETHING about the business before you try to launch your own.