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I've actually had no unconfirmed emails so far... but very few even initiate the subscribe process. My ratio is less than 1:100 which is complete crap IMO. I would think it would be more along the lines of 1:10 because it's such a great offer.
Back in 2005 I used to get double-opt ins 24.7 on my gay ebony site. Every day I'd get at least 5 email subscribes... and I had only 120 uniques a day coming to the site. And take into consideration there was literally NO offer... just a "Give me your email address" box.
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