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PR and Alexa both are like trophies, some people care about them and to some it's just one more thing to dust around the house.
PR is mostly controlled through the number of backlinks to the site and Alexa is controlled by the amount of ALEXA TOOLBAR TRAFFIC.
I believe GFY has such a good Alexa rank for several reasons.
1. Many webmasters and traffic guys DO have the alexa toolbar installed. Also people who work in the ad industry, Juicyads for instance, rank and value the money to be made on a site by alexa. Not perfect but the best thing going at the moment.
2. Robbies right in GFY members spending a considerable amount of time on site, good for Alexa ranking. Also moving from one page to another a frequent amount of times all increases the score for our own GFY.
3. The sheer numbers of visitors coming to view the GFY site all help to contribute to our great alexa ranking and should help quiet down the assholes out there that keep posting threads stating the porn business is over and we're all headed for gloom and doom.
We're cool, enjoy it!
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