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Giving our content away wouldn't get it downloaded any more than it already is on pirate boards. The only thing "free" would do is remove the paywall, remove the traffic from affiliates, and increase our server bills as 10,000 people download HD movies directly from us instead of rapidgator. Or are you suggesting we should upload to filelockers ourselves and get $30 per 1000 downloads?
People are still joining our sites and we've increased 20% in gross sales every year. Sure, the filelocker piracy is maddening and a pain in the ass, but we must still be doing something right.
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