Originally Posted by Kenny B!

This is a very unique industry when it comes to buying and selling sites/programs.

As a seller you factor in past, current and potential future revenue, cost of content and uniqueness (value of exclusive vs non exclusive), branded domain names, affiliate base, promo content, ex-members email base, the list is long.

As a buyer you discount much of what's listed above and look at the last 6 months of traffic and revenue.

I don't know of any other industry where you can buy a business for 6 months to 2 years of net revenue.