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I think eventually sites like Netflix, Hulu, Amazon Prime and Blockbuster will all be pretty much the same and offering the same content. Right now what sets them all apart is the content they offer (as well as layout, design etc.). The reason for that is that content producers are striking deals to have their stuff exclusively on one service or another. I think eventually that trend will end because the producers will realize that people don't want to have 2, 3, or 4 memberships to different sites just to see the content they want. They will realize that they might make more money if they licensed to all sites instead of making a single exclusive deal.
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