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try to find an unsubscribe, if none exists, hit them with a canspam complaint. If they do have one and do not honor it, hit them again with a canspam complaint. Although that will do little to deter those who thinks it's an "acceptable" practice to do these types of spams .. it gets something started anyways and if enough people file complaints, they will get fined heavily.
I actually abandoned my previous primary email account last year because of program spam. It got entirely out of hand. Up to 500 emails a day at the end of it.
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