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RebelR · 07-30-2012, 07:58 AM

There's just so many variables. A 1.5% isn't that bad. Ive seen banners do 0.02% and I've seen banners do 9%. It all depends on how targeted your banner is. You can create a banner that gets an awesome CTR, but it may be blind as hell. Surfer hits the page, and what they clicked isn't necessarily what they see on the landing page. On the other hand, you could create a banner that says "don't Click here unless you want to join this site for $29.99 recurring each month" that may not get many clicks, but the people who click on it, are ready to join

The trick is, finding that mix between Clicks and Conversions. Also depends on the position of the banner, is it above the fold, or below, and how much is costs you per click.

07-30-2012, 07:58 AM
RebelR Confirmed User Industry Role: Join Date: Feb 2005 Location: Across the river Styx Posts: 1,998	There's just so many variables. A 1.5% isn't that bad. Ive seen banners do 0.02% and I've seen banners do 9%. It all depends on how targeted your banner is. You can create a banner that gets an awesome CTR, but it may be blind as hell. Surfer hits the page, and what they clicked isn't necessarily what they see on the landing page. On the other hand, you could create a banner that says "don't Click here unless you want to join this site for $29.99 recurring each month" that may not get many clicks, but the people who click on it, are ready to join The trick is, finding that mix between Clicks and Conversions. Also depends on the position of the banner, is it above the fold, or below, and how much is costs you per click. __________________ Rich"at"rebel-ads.com ICQ 644377336 or MSN ruralx"at"hotmail.com