GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Same banners drastically different CTR on CPM

jigg · 08-09-2012, 09:51 AM

wtf

I have an ad campaign going, 2 banners on CPC basis targeted on certain ad spots with 1% CTR. I switch the campaign to CPM and the clicks crater down to 0.1%

08-09-2012, 09:51 AM
jigg Confirmed User Join Date: Feb 2002 Posts: 2,527	Same banners drastically different CTR on CPM wtf I have an ad campaign going, 2 banners on CPC basis targeted on certain ad spots with 1% CTR. I switch the campaign to CPM and the clicks crater down to 0.1%