seems to be a little much
Facial recognition marketing stirs privacy discussion along with excitement
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Red Pepper ? an advertising agency specializing in marketing technologies ? has announced that it is finalizing testing for Facedeals, a facial recognition-marketing app. Still in its preliminary stages, the software has generated criticism from those who think this technology crosses the line. For others, however, Facedeals represents the next exciting step in customizable marketing.
If you opt into this service, Facedeals cameras will recognize your face when you pass by a store. The service will simultaneously check you into that location on Facebook and offer you customized deals based upon your Facebook history, including products you "like."
Samara Andreson, business director at Red Pepper, said the company is always looking for new ways to connect seamlessly with the lives of consumers. "At Red Pepper, we explore technologies that can create relevant ways for marketing to intersect with consumers and their lives, as provide some added values," she told the Daily News.
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