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The thing that made Apple cool originally was its' ease of use vs. PC (Microsoft) computers. Click click click click on a PC to do what Apple did with one or two clicks. Plus, Apple seemed/seems more "intuitive" as an operating system, it's easier to learn for a newbie, etc etc.
THEN Apple decided to go to war via design and sleekness vs. market share. What else could they do? They already had what many considered the superior operating system (which they sued Microsoft over let's not forget, a suit that almost broke up Microsoft like Ma Bell was) but because PCs had dominance in the business community Apple had no other way to stay afloat. Artists and musicians preferring Macs would not save the day.
So Apple went for sleek designs and were crawling back to competitiveness when the music industry, as a whole, sucked its' own cock and choked on its' own cum.....
HUH?
Yes. Remember Napster? After the RIAA successfully shut down Napster there was an 18 month window where there were (virtually) no file sharers or MP3's being uploaded every dman place like we have today. I was at the tail end of a fifteen year career in the music biz at that time so I know firsthand what happened.
I (and a few others) suggested the major record companies IMMEDIATELY create online 'record stores' where they could sell their songs and albums via download. Hey, sounds like iTunes, doesn't it?
Record Industry: "We don't want to de-value our product or encourage copying via the digital format. plus, online stores would hurt CD sales."
Then along came iTunes, the iPod and the rest yada yada...
'Twas the iPod that made Apple what it is today.
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