about fucking time
Posted by americanophile
The Federal Communications Commission (FCC) on Tuesday voted unanimously to approve rules implementing legislation that makes it illegal for advertisers to pump up the volume during television commercial breaks.
The law, called the Commercial Advertisement Loudness Mitigation (CALM) Act, aims to answer the complaints of Americans who have for years protested that commercials are too loud.
"The Federal Communications Commission (FCC) today took a major step toward eliminating one of the most persistent problems of the television age - loud commercials," the FCC said in a statement following the passage of the CALM rules. "Congress gave the Commission, for the first time, authority to address the problem of excessive commercial loudness."
The legislation, which is slated to go into effect on December 13, 2012, dictates that cable providers be responsible for the volume of the advertisements they run, both locally and nationally.