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Originally Posted by JFK pardon the ignorance, "video overlays"? What are they mini clips ?

No, I mean those roll over expanding banners that become videos. Mainstream has been getting very strong results with that kind of ad. It is cutting edge now but will lose its strong effects with more common use. In advertising, familiarity can either brand a product or receive less attention, thus effectiveness. In extreme cases it will breed contempt.

On the innerwebs, banners will be added to ad-blockers if served from an ad network ...