Originally Posted by lazycash

They're trying to cut expenses anyway possible, that's why they just axed a huge portion of their white labels that weren't generating much income. This was a brilliant move:

"One of Bell?s failed ventures was a transaction in
September 2011 to buy an international daily-deals business
called JigoCity. FriendFinder lost about $11.5 million on
JigoCity this year, then sold the firm back to its previous
owner for $1 on August 1, according to the Aug. 14 regulatory
filing."