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Depends how you read it.
You want low hits to sales ratio or you want high sales to hits ratio.
Since the ratio format is 1 sale to many hits, and not the other way around ( 1000:5 ) then I would say your ratio is a low ratio. At least that's what I have always used for the past 15 years. Maybe I have been wrong. Actually it's early morning and the more I read this thread the more unsure I get lol, I may actually use low and high depending on the convo. Weird, never thought about it.
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