QUOTE=Sunny Day;19179276]The 2011 McDonalds annual report (annual reports make fun reading) lists as largest asset
Goodwill at $2,653 million
Cash at $2,335 million
Real Estate is not even listed
Goodwill can include the original cost to incorporate, but is probably +95% the trademarks and patents
QUOTE"
MD's trademark's value is more than 2,653 million, for sure...
Real estates may be owned by something like McDonald's Real Estate Inc. or different name.
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