View Single Post
Old 09-10-2012, 05:35 AM  
Jane-Busty.pl
Confirmed User
 
Jane-Busty.pl's Avatar
 
Industry Role:
Join Date: May 2004
Posts: 199
QUOTE=Sunny Day;19179276]The 2011 McDonalds annual report (annual reports make fun reading) lists as largest asset
Goodwill at $2,653 million
Cash at $2,335 million
Real Estate is not even listed
Goodwill can include the original cost to incorporate, but is probably +95% the trademarks and patents
QUOTE"


MD's trademark's value is more than 2,653 million, for sure...

Real estates may be owned by something like McDonald's Real Estate Inc. or different name.
__________________

Last edited by Jane-Busty.pl; 09-10-2012 at 05:38 AM..
Jane-Busty.pl is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote