Quote:
Originally Posted by Mutt
no, it's a higher conversion RATE not ratio
anyway it's just language/terminology we are debating.
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Its a mathematical term. Only one way is correct.
You are comparing sales to traffic. When you say higher ratio your are saying higher sales compared to traffic.
If you wrote it the other way around (traffic to sales)
1000:1 and 100:1
You would want a lower ratio (a lower amount of traffic per sale.)